Internet Marketing A Marketing Platform Essay - 1015 Words

The internet was not designed as a marketing platform. However, after its privatization came an explosion that was mainly directed at internet marketing. By 2013 it had led to internet being integral to marketing. With it the four giants of internet marketing came into being. The four giants ruled the four sectors of the internet marketing. Google dominated online advertising, Amazon online retailing, Facebook social networking and Apple the making of interface devices which defined peoples digital lives. Amazons global revenues touched $57 billion in 2013. It had become the giant of the e-retailing world. Google starting from its search engine became the ad giant with 97% of its revenues coming from advertising in 2012. Around half of the ad revenue was earned from the US advertisers. Apple which was only a hardware manufacturer in the pre internet age grew to become a $600 billion public company and the most valuable one of all times too. Apples i-phone, i-pad, smartphone applications and Kindle platform all led it to become the giant of the mobile internet. Further peoples internet experience was transformed with the growth of the Facebook. By 2014, at least there were 153 million people in US that visited the Facebook in 2013. While Facebook had started dominating the social networking it was relatively sower when it came to attracting advertisers before to Google. It displayed one fifth of all the display advertising impressions in 2012, still its presence in this areaShow MoreRelatedInternet, Digital Platform Marketing, And Ewom ( E Word Of Mouth ) Marketing Essay2274 Words   |  10 PagesThe online retailer, digital platform marketing, and eWOM(e-Word of Mouth) marketing Table of contents 1 Introduction 2 Literature review 2.1 Online retailer 2.2 Digital Platform Marketing 2.3 eWOM(e-Word of Mouth) marketing 3 Viewpoint 4 Conclusions References: 1 Introduction The role of marketing is to deliver the product or service information to customers and try to persuade them to make the buying decisions. Therefore, how to access to and present product or serviceRead MoreIrhal, the Travel Company for Muslims: The Success of Using Internet as a Marketing Platform611 Words   |  2 PagesThe website, HYPERLINK http://www.irhal.com www.irhal.com, is a travel company that uses the Internet as a platform to penetrate a potential market of almost 2 billion Muslims all over the world. From its website, the company identifies itself as a multitude of Muslim identities, from the Muslim traveling with his or her family to the Muslim backpacker with a shoestring budget. Ultimately, the company provides travel information and services to Muslim travelers all over the world, specificallyRead MoreHow Do Wechat Affect Consumer Purchasing Behaviour On Beauty Products1100 Words   |  5 Pages1. Introduction Nowadays, social media and Internet became part of daily life. People spend more and more time going online. 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Linkedin (2014) shows that Alipay offers online payment solutions to help the retailers to sell directly to consumers in China and provides an easy and secure way for in individuals and businesses to make and receive payments through the internet and the mobile phones. According to OnbileTM (2014), Alipay which aims to be the electronic wallet of customers